Everything about
Phygital UX, in one place.

The Problem

Every channel a DTC brand currently uses to reach customers after purchase is broken in a specific, measurable way. Phygital UX exists because none of the alternatives are working anymore.

Social media advertising — rising costs, broken attribution

Customer acquisition cost in DTC has more than doubled in the last five years (L.E.K. Consulting, Fighting Rising DTC CAC), and the cost to advertise across major channels grew faster than DTC margins could absorb. When Apple shipped iOS 14.5 in 2021 with App Tracking Transparency, Meta publicly forecast a $10 billion revenue hit in 2022 alone (CNBC, citing Meta CFO Dave Wehner) — attribution data simply stopped flowing. The audience you build on Meta or Google is rented, not owned: they can change auction rules, hide your reach, or raise prices overnight. Every euro spent on ads is a euro spent on someone else's platform.

Flyers and folder inserts — invisible until proven otherwise

Printed inserts aren't worthless — direct-mail-style inserts can land 4-9% response rates on house lists when designed and tracked properly (DRMG direct-mail benchmarks). The problem is that most brand inserts aren't tracked at all. The discount on a printed flyer is static — you can't update it without reprinting and re-shipping the entire run. There's no way to know which shipment converted, which message resonated, or which customer redeemed. You're paying roughly €0.15–0.40 per box for a creative you can't iterate, can't measure, and can't connect to anything in your stack.

Loyalty apps and accounts — friction kills retention

Asking customers to create an account at checkout costs you 26% of them right there (Baymard Institute cart-abandonment research). Asking them to download an app is worse: across all categories, ~80% of installed apps lose their users within 90 days, and roughly 25% of downloaded apps are opened only once (Localytics retention benchmarks). The data a loyalty program collects ends up trapped behind a login the customer forgot months ago — useless to the brand, useless to the customer.

Email-capture popups — most users ignore, the rest mostly don't convert

Klaviyo — the standard for DTC email — sets the benchmark for a healthy popup at ~3% sign-up form conversion. Meaning 97% of the customers who see the popup don't engage with it (Klaviyo sign-up form analytics). Google has been penalising mobile pages with intrusive interstitials since 2017, and Nielsen Norman Group's UX research repeatedly identifies popups as one of the most disliked patterns on the web. The customers who would have bought anyway resent the friction. The ones the popup catches are mostly low-intent.

The Solution

Every other tool in post-purchase marketing extracts value from your customer before it gives them anything. Phygital UX inverts that.

Loyalty apps want a download. Email popups want an address before the experience. Review platforms want a star rating after a chain of nagging emails. Referral programs want a login. UGC tools want the brand to chase customers for content. Phygital UX flips all of it. The customer gets the experience first — a game, a win, a discount they earned. Email capture, UGC, and repeat purchases follow as byproducts of something the customer wanted to do anyway.

The constraint is deliberate. Anyone copying the surface (cards, games, discount engine) would look at the dashboard and ask "where's the customer profile screen, the loyalty tier, the push opt-in, the wishlist?" — they'd add all of it within a month because that's what martech PMs are trained to ship. Their version becomes another extraction tool with an NFC card glued on. Tap rate collapses. They blame the hardware.

We trade ten low-quality data points (cold signups, unverified accounts, push spam victims) for one high-quality one: a verified-buyer email, a UGC asset, and a discount they're motivated to use. That's the entire reason the funnel works.

The system, in one paragraph

Software-only competitors don't ship cards. Card-only competitors don't build software. Phygital UX is the only company that delivers the full stack as one product: hardware that ships in your existing box, software that connects to your existing store, design that matches your existing brand, and service that handles everything from card production to dashboard support. Your fulfilment team changes nothing. We handle everything else end-to-end.

The Product

The kit, the Brand Challenge Page, the dashboard, and the six engagement mechanics. Standardised UX. Brand-specific voice. Custom design.

What's in the kit + the software

The six challenges

Every brand page ships with the same six engagement mechanics — same engine, brand-specific content. Discount % per challenge is editable from your dashboard.

Quality & Craft

Every part of the system — the cards, the page, the infrastructure, the data handling — is built to a standard most martech tools don't bother with. Quality is what competitors can't shortcut.

The card

• Stock 300 g/m² premium card stock, matte laminated
• Format Credit-card size — fits every wallet, every box, every purse
• Print Full-bleed CMYK + spot colour where required, brand-matched
• NFC NTAG213 chip, programmed with your unique tap URL, tested before shipping
• Quality control Every card hand-tested for tap response before packing
• Insert Matched-weight 300 g/m² instruction card included

The Brand Challenge Page

• Performance Sub-second load on 4G, statically rendered, edge-cached
• Compatibility Every iOS / Android browser since 2018, no app required
• Tap gate Page only unlocks via NFC tap, blocking direct-URL traffic
• Languages EN + NL out of the box, content driven by per-brand i18n keys
• State persistence Win states + countdowns survive bfcache, hard reload, page returns
• Accessibility Keyboard-friendly modals, reduced-motion respected, large tap targets

The infrastructure

• Edge Cloudflare Workers — every request served from the closest edge node
• Database Cloudflare D1 (SQLite), EU region, brand-isolated tables
• Storage Cloudflare R2 for UGC, EU region, brand-prefixed file keys
• Uptime 99.99% SLA on Cloudflare's underlying network
• Authentication 24-hour opaque session tokens, brand passwords never leave the worker
• Single connection per type One e-commerce + one email integration per brand, server-side

What we collect — and what we don't

• From customers Email (when they claim a reward), challenge played, code issued, anonymous device ID for cooldown tracking, optional UGC upload (image / video) for the Influencer Challenge
• From brands Brand name, integration tokens (Shopify access token, Klaviyo OAuth token, etc.) — encrypted at rest in Cloudflare Workers Secrets
• What we do NOT collect Customer name, address, phone, payment info, browsing history, social-graph data, third-party cookies

GDPR posture

• Lawful basis Email capture is explicit user consent (the customer knowingly enters their email to claim a reward)
• Right to deletion On request via hello@phygitalux.io — handled within 30 days
• Data Processing Agreement Available on request before signature
• Sub-processors Cloudflare (infrastructure), Microsoft 365 (corporate email)
• Data residency EU only — Cloudflare D1 EU region, R2 EU region

Pricing & Onboarding

Three line items. Setup paid once. Software paid monthly. Kits paid per order. No surprise fees, no hidden costs, no upsells. Then 14 days from signed application to kits in your hands.

The three line items

Volume table: 300 kits → €2.29/kit · 500 → €1.99 · 1,000 → €1.79 · 2,000 → €1.69 · 5,000 → €1.29 · 10,000 → €1.09 · 20,000 → €0.95

From application to kits in your hands

1. Day 0

   Application + setup payment

   You complete the Become a Partner form on the marketing site, choose your initial kit quantity, and confirm the one-time setup payment + first SaaS month + chosen kit total. Application lands in our production team's inbox immediately.

2. Day 1–3

   Brand Challenge Page design

   Our design team takes your website + logo + brand colours and produces your custom Brand Challenge Page. We write the trivia questions, scramble words, and fill-in-the-blank statements in your brand voice. We send you a preview link to approve before kits go to production.

3. Day 3–5

   Page goes live + dashboard access

   Your Brand Challenge Page deploys to phygitalux.io/b/yourbrand. Dashboard login is sent to your team contact. You can connect Shopify and Klaviyo / Mailchimp from the integrations tab right away — no need to wait for kits.

4. Day 5–14

   Kit production + quality control

   Cards go through our production line: print → laminate → die-cut → NFC encoding → tap test → packaging. Every card is hand-tested for tap response before being packed for shipping.

5. Day 10–14

   Kits delivered

   Kits ship to your fulfilment address. You drop them in your outgoing boxes from there on. Your fulfilment team changes nothing in their workflow.

6. Ongoing

   Reorders + dashboard updates

   Reorder more kits anytime from your dashboard at kit cost only — no setup, no design, no minimum. Production line is already set up for your brand, so reorders ship faster than the initial run.

Integrations

Connect your store and your email platform once. Discount codes are created live in your store on every customer win. Email captures sync with attribution fields showing exactly which challenge they came from.

Help & Support

The questions partner brands ask most, the most-used dashboard tasks, and a direct line to the founder. If yours isn't here, the contact card at the bottom is the fastest route to a real answer.

The Dashboard, at a glance

One login per brand. Everything you need to see, edit, and manage your Phygital UX deployment lives behind it. No technical setup required after the initial integration.

Frequently Asked

How-to — for active partner brands

Contact

For partner applications: use the Become a Partner button on the marketing site. Application details land in our production team's inbox immediately and we get back to you with payment confirmation and onboarding next steps.