The order ends.
The game begins.

Your customer opens their order, finds the Phygital UX card, and taps it with any phone. Their phone opens your fully custom Brand Challenge Page. They play a quick game — trivia, scramble, memory flip, or upload UGC for a bigger reward — win a discount code, enter their email to claim it. No app, no account, no login. Tap → play → win → done.

Three line items. €599 one-time setup (custom Brand Challenge Page design + software build + production line setup — paid once, never again). €79/month SaaS licence (UGC storage, analytics, software maintenance, support, security, updates, dashboard access). Phygital UX kits start at €2.29 per kit at 300 cards and drop to €0.95 per kit at 20,000+. Reorder kits anytime from your dashboard at kit cost only — no design fee, no setup fee, no minimums.

Your custom Brand Challenge Page goes live within 5 working days. Phygital UX kits are designed, encoded, produced, quality-checked and shipped — typically in your hands within 10–14 working days of payment confirmation. Reorders ship faster since the production line is already set up.

E-commerce: Shopify and WooCommerce. Email: Klaviyo and Mailchimp. One-click OAuth for all four — no API keys, no manual configuration. Discount codes are created live in your store the moment a customer claims one. Email captures sync to your list with attribution fields showing exactly which challenge they came from.

The customer enters their email after winning. Your store (Shopify or WooCommerce) generates a real, unique, single-use discount code with a 48-hour expiry, created live via the OAuth integration. The code appears on their screen with a copy button and a countdown timer. Influencer Challenge codes get a 7-day window since the customer is doing real promotional work for you.

No. That's the core of Phygital UX. Zero accounts, zero passwords, zero apps. The customer never feels extracted from — they get a game and a discount they earned. Email capture, UGC, repeat purchases all happen as byproducts of something the customer wanted to do anyway.

One of the six challenges asks the customer to film or photograph themselves using your product, post it on TikTok or Instagram tagging your handle, and upload proof to unlock a bigger reward — default 25% off for photos, 35% off for videos. The upload lands in your dashboard's UGC tab with a thumbnail preview, the customer's @handle, the post URL, and a download button so you can repurpose it for ads.

Real-time analytics: tap counts, email captures, discount redemptions, repeat purchase data once your store is connected. A discount % editor per challenge so you can tune the reward economics. Integration management (connect / disconnect Shopify, WooCommerce, Klaviyo, Mailchimp in one click). The UGC content wall with thumbnail previews and downloads. Full event history scoped to your brand only — no other brand's data ever leaks through.

All data is stored on Cloudflare's EU edge infrastructure (D1 for analytics events and email captures, R2 for UGC content). Each brand's data is fully isolated — every database table is keyed by brand, no cross-brand reads possible. Detailed Privacy Policy and Data Processing Agreement (DPA) available on request.

Yes, cancel anytime from your dashboard. Your €79 subscription stops at the end of the current month. Your Brand Challenge Page, integrations, and UGC content stay accessible for 30 days for export, then are removed. You keep all data captured during your subscription — exportable as CSV at any time from the dashboard.

Yes — anytime, directly from your dashboard. No setup fee, no design fee, no minimum, no commitment. Just the kit cost itself. Production line is already set up after your first order, so reorders ship faster than the initial run.

If they never tap — no harm done. The card cost is part of the kit and you've still elevated the unboxing with a premium card vs a paper flyer. If they tap multiple times, they see a cooldown timer (challenges reset every 2–3 days, the loyalty streak allows one tap per 24 hours over 7 days). The same physical card can be used by anyone the customer hands it to — that's a feature, not a bug. More taps = more impressions = more brand exposure.

Any D2C e-commerce brand shipping physical packages — fragrance, fashion, beauty, supplements, food boxes, streetwear, lifestyle. The sweet spot is brands already running on Shopify or WooCommerce, already using Klaviyo or Mailchimp, already putting an insert (thank-you card or discount flyer) in every shipment. Phygital UX replaces that insert with a premium NFC card that turns each shipment into a measurable marketing channel — same box, same workflow, your fulfilment team changes nothing.